CONCEPT EXPLANATION
In this campaign I have designed 3 posters for Bingo Mad Angles Very Peri Peri flavoured chips.
HEADLINE - TOO HOT TO HANDLE , MAD ANGLES VERY PERI PERI
Very peri peri flavour is a hot and spicy flavour and to show this I came up with this headline.
VISUALS - I have taken 3 characters
• Peri Peri Sauce bottle
• Bowl filled with Mad Angles
• Hand which is picking chips up
All these 3 characters are coming in contact Mad Angles Very Peri Peri chips and are feeling the spiciness of these chips which is shown with their expressions.
COLOUR PALETTE - I have used warm colours including shades of Yellow and Red which represents spiciness and hotness. Also, these colours impact the psyche of viewers and induce hunger.
Layouts
Very Peri Peri - Too Hot To Handle
Mockups
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Concept and Design by- Guruvinder
