Nike—Serena Building Graphics

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For the first time in years, Nike reunited their family of category teams to sit together in one building based on the idea that greatness happens when focused, creative, collaborative and driven people join forces. Hybrid worked with each category—Women’s, Kid’s, Men’s—to bring their workspaces to life through their own lens on Nike culture. The results helped define each category's point of view in the workspace, with an eye toward the future.

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Studio: Hybrid Design / Hybrid-Design.com
Executive Creative Direction: Dora Drimalas

Creative Direction: Caleb Kozlowski

Design: Nick Paff, Tong Li, David Weber, Sarah Jean Recht, Carl-Hampus Vallin

Artists: BFGF, Chaz Bear, Kelly Anna, Jordan Moss, Cody Hudson, Luisa Salas,
Keeenue, Nathan Bell, Xoy, Felicia Murray, Seher One

Production Partners:, Forge, Gallagher, Oregon Commercial Painters,
Raven Builders, Premier

Case Study Photography: Charles Chesnut

“ The kids team was all about play. Whenever possible we conceived of tactile, interactive installations to create an atmosphere of freedom and play—where ideas feel possible.”
—Caleb Kozlowski, Creative Director, Hybrid

“For this installation I wanted to capture a sense of strength and heroism from the point of view of all bodies. There are so many ways to be strong.”

—Kelly Anna, Artist

“The Men’s team wanted to capture a shift in their point of view, away from a singular focus on iconic athletes, to recognizing the community that supports them.”
—Caleb Kozlowski, Creative Director, Hybrid