Project in final book for Creative Advertising MA at Falmouth University, Cornwall (Summer Term, 2013)
PRODUCT/ SERVICE
Royal Mail
INSIGHT
It is easy to forget birthdays and anniversaries, and to delay sending off bills and forms.
STRATEGY
The Royal Mail is a willing scapegoat.
Royal Mail
INSIGHT
It is easy to forget birthdays and anniversaries, and to delay sending off bills and forms.
STRATEGY
The Royal Mail is a willing scapegoat.
Above the line print campaign:
Below the line campaign:
