PSA Campaign: Send Cash, Save Lives
Public Service Announcements
2014 PSAid Contest / www.psaid.org
Adobe Illustrator CC / Adobe Photoshop CC
Public Service Announcements (PSAs) are public interest messages that seek to raise awareness or change behavior with regard to social issues. PSAs were first used widely on the radio in WWII. Graphic design is incorporated into PSAs as posters, billboards, television, video, and printed advertisements. I created a PSA campaign that includes print graphics, a sharable digital graphic with animation (gif), and bumper stickers for the 2014 PSAid Contest.
The topic for this contest is how to practice "smart compassion" in support of disaster relief overseas. When disaster strikes in a faraway place, many people want to help; the best way to help is to make a cash donation to an effective relief organization. It is misguided (if well-meaning) to send toys, blankets, food, or prescription drugs to relief workers or stricken communities. Such donations often go unused and are a burden to receive, store, and distribute. The goal of the PSA campaign is to inform and engage the public on effective donations.