• the site in question: 5 West North Avenue, Baltimore, MD
  • the proposed typographic treatment for the project's name
  • a site analysis of the area, showing the streets, sidewalks, and key views
  • front elevation of the building, with signage visible at a distance and up close
  • the view seen while heading west on North Avenue
  • a pedestrian's view while heading east on North Avenue includes signage hanging from the underlight canopy
  • heading north on Charles Street, an impressive vertical structure holds the signage
  • a free-standing structure invoking the imagery of a filmstrip houses movie posters for pedestrians to view

Project By

Michael Chiarella
Philadelphia, Pennsylvania, United States

About Project

A hypothetical exterior signage project for Baltimore's Parkway Theatre. The theatre is currently undergoing renovations under the guidance of local architecture studio Ziger/Snead in order to be the new home of the Maryland Film Festival and other associated entities. This signage proposal modernizes some of the building's historic details and stays partially in line with Ziger/Snead's vision. Themes of light and dark; old and new; horizontal and vertical; and pedestrian and vehicular are all addressed, and a cohesive visual identity unites the graphic and architectural realms.
Published: April 09, 2014
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  • Project Copyright Info
    COPYRIGHT INFO:
    Attribution Non-commercial
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