Interact with this online showroom here: https://viz4d.com/view/3d-product-configurator-3ds-max-to-webgl-configurator-067yK

Guide of how to create this interactive online showroom (very fast and easy):

1/ In 3dsMax, create a scene have lighting was created by Corona Renderer or V-ray Renderer.

2/ To turn 3dsMax scene to interactive Realtime Archviz, use Viz4D platform. 

All you need to do is upload your 3dsmax file to Viz4D and Viz4D will automatically do all process (like optimize mesh, convert material...). After that, you'll receive a Interactive Archviz scene. It's can view on browser and VR headset. 

That's all, it's very easy, right?