Project- Indy Perfumerie
Create a logo+ brand elements for an indy perfumerie
1) A full packaging for a spray perfume
2) A full packaging for solid perfume or roller ball
3) A website
4) 20 different scents
The concept of this project was inspired by the elements of the earth: Earth, Air, Fire, and Water. These elements are categorized with specific scents that describe the perfect memory. The icon is a symbol of the lotus flower.
Lotuses rise from the mud without stains, they are often viewed as a symbol of purity. Since they return to the murky water each evening and open their blooms at the break of day and is variously interpreted as imperfection, sin, attachment, or Earthly desires. In other words, the concept is learning to find balance and the scents help to let go of all the negativity for a brief moment and highlight the best using our aromatic materials. The word Enhance comes from enhancing your senses.
Visually the idea was to capture the beauty in earth, using flowers, water, and a softer colour palette.
