Mandragorae Hortus was established in 2020. It is a brand that produces natural, handmade incense, candles, ceramics and other home furnishings. At the heart of the brand is the beautiful but vicious Mandragora, the legendary human-shaped root with magical powers. Legend has it that when the root is dug up, it screams and kills anyone who hears its cry - except powerful witches who can harness its properties. The main theme of the brand is the belief that every natural ingredient has a profound significance and can add something to our lives – whether just a pleasant aroma or something altogether more arcane.
The aim was to create a captivating, aesthetic brand design, to convey the naturalness of the product, the connection with spirituality and self-development, without losing the integrity and modernity of the design. A natural colour palette of brown and tan tones was used for the design. A modern interpretation of an archaic, classic typography is used to create a modern image of a vintage brand (a nod to vintage medicine and cosmetic designs). The main logo looks like a modern version of a vintage stamp, there is also a simplified typographic version of the logo for general use.
The pattern was created for each product that does not require a box. Each pattern represents a plant that was used in the production of the product. The idea was to create a modern interpretation of the old decorative packaging and the tradition of wrapping products in paper instead of plastic. Fragments of these patterns are used for further visual identity.
Social media design
