The Foundation is a long-term social responsibility project developed by Facialteam, a facial feminization clinic for transgender people. The Foundation materializes Facialteam’s vision third pillar as it aims to support the transgender community in the social sphere under the beliefs of respect and dignity as a way to achieve gender equality and promote inclusiveness. 

The Foundation has a mission to raise awareness of the transgender community’s challenges with a focus on contributing to education and information by supporting actions that foster dialogue. Therefore, it is an open, welcoming brand with flexible and intense visuals. The brand's visual identity presents three main pillars: a wide colour palette, a set of shapes that can be combined to achieve different compositions, and photography. All these elements interact to achieve an assertive yet approachable positioning that speaks not only to its primary niche audience but also to the general public to convey a powerful message of respect, diversity, inclusion and love.