BYCOLOR
I can be any color that I want. BYCOLOR is a beauty dental brand born with the mission of awakening own confidence and diversity. Made to offer the most satisfying and healthy energy. A signature symbol is created based on the concept of flexibility, change and freedom.
BYCOLOR DESIGN IDENTITY
The abstract form reflects the philosophy of BYCOLOR and becomes a motivation while developing product, BI, and overall package design.
The cap of mouthwash and toothpaste is designed following the key design feature and it is transformed into twisted stick figure to be a toothbrush.
Using curved lines, BI has the same routes as the symbol, which represents the process finding myself. Overall package design is lively, flexible and memorable as typeface is freely arranged. After processing methods such as pressing, holographic effect, matte corrosion further enhance the value of products.
Team Project 2022
Designer: young hyun park, ji hyun lee
Photographer: TINCE studio
Contributed to Branding, Concept ideation, Modeling,
Mocking up, CMF study, Overall container design
