As the art director for this AMG commercial for Mercedes Benz, I was able to lead the design team to create styleframes by using the speed of light concept. With the slogan 'To move in an instant' as a starting point, we created a series of equations on the speed of light that would equal AMG. The treatment was to show high technology with a human touch. Equations were handwritten and with videos showcasing speed. Searing car headlights lighting up the darkness proved that man's pursue of speed
