Harrods needed to generate a series of assets to use across communications through the line, to promote in store collections of jewellery, mens and womens fashion for spring/summer.
I created a series of shots with strong narratives and rich cinemtic art direction, which followed a protagonist through an aspirational world of their own creation. The ideas for each story were informed by the Harrods store and the collections from the season.
I created a series of shots with strong narratives and rich cinemtic art direction, which followed a protagonist through an aspirational world of their own creation. The ideas for each story were informed by the Harrods store and the collections from the season.
