Rutger Rijken-Vrolijk is an Dutch based Concept Copywriter. For the concept we steered away from the typical pencils and pens. We took a deep dive into what it means to be a copywriter. Good copy brings a brand closer to its audience and puts information in formation. We used the divider as the logo's main component, subtlely showing the double R and V. 

Vibrant colours make the brand stand out. Trustworthy and professional wrapped up in joy.