Google
'Stadia Founders'
What better way to create an explainer video for the Google Stadia "Founders" than with a thrilling animated journey using a cast of extraordinary characters. Join them on an adventure as we showcase the exclusive benefits of this one-of-a-kind gaming technology.
"From Yetis to Pugburgers, we brought the avatar headshots of Stadia to life and imagined their complete character designs. Using only their profiles we had to dive deep and expand their worlds to discover who each of these wild characters are."
Meet the Characters
Process
"This character-driven adventure embraced simple environments with a bold graphic style, allowing for maximum enjoyment without compromising on important information. The aim was to provide clear instructions that inspire gamers to pick up their controller and start playing."
Design & Animation: Scholar
Creative Director: William Campbell
Managing Director/ E.P.: Jo Arghiris
Executive Producer: Kirsten Noll
Head of Production: Tyler Locke
Associate Creative Director: Mike Tavarez
Art Director: Madison Ellis
Senior Producer: Bridgette Spalding
Designers: Madison Ellis, Grace Poole, Nick Illuzada, Nick Nazzaro
2D Animators: Madison Ellis, Macauley Johnson, Sam Bachman, Sam Button
Lead Cel Animator: Danni-Fisher-Shin
Cel Animators: Aly Tain, Blake Patrick, Matthew Everton, Sam Bachman, Angela Stempel, Oliver Wee, Sam Button, Ana Chang, Gretel Cummings, Madison Ellis, Mike Tavarez, Tomas Vallecillo
3D Generalists: Mike Tavarez
Compositors: Madison Ellis
Storyboards: Madison Ellis
Artist & Track Name: Antfood