Rod Hunt was commissioned by Smart Soho to illustrate the launch campaign for 50 Electric Boulevard, the Fosters + Partners designed office building within the 42 acre Battersea Power Station Development. 

Rod created a detailed cutaway isometric illustration visualising 50 Electric Boulevard, it's interior and the surrounding Battersea neighbourhood. The illustration was animated creating a stunning film and an interactive building model, and also used across the marketing brochure, website, and other merchandise.

Set to complete in summer 2023, this latest phase of prime, next generation commercial office space has been designed by Foster + Partners and offers soaring views of the iconic Power Station.

Featuring terraces throughout the building and a private multi-use amenity space, the new 200,000 sq ft office building has been designed with smart-tech and sustainability at its heart. Located to the south of the Grade II* listed Power Station, it forms part of London’s newest pedestrianised high street: Electric Boulevard, a lifestyle destination incorporating new homes, offices, and retail as well as the new Battersea Power Station Underground entrance.