Empower your data to grow
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Data is all around us, and more business see the potential in using this data to streamline and grow their goals.

To challenge ourselves, we’ve set out to produce an explainer for a fictional startup that uses data from business to help them grow and streamline their own internal processes.

We had a blast coming up with the visual style, concept and putting everything together into a vibrant animation that aims to tease future clients for this fictional startup.

Client:
Fictional

Branche:
IT / Big Data

Media:
Explainer


Concept process.
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Using data, companies can enhance their growth. Streamlining processes to keep a competitive edge. But, how do use the data most efficiently? For this concept, we focused on a minimalist approach, since data is used everywhere by anyone.

Together with vibrant gradients, the visual style ties in with the branding of the fictional client. Using lines, subtle shading and vibrant gradients, it shows a story of forward movement.

Combined with fluid movement, and a more abstract concept visualised through icons. This way, the viewer can see how data can add to the business goals. Given that the animation would live on social media, and audio isn’t always used fully by these platforms.

The text animation supports the story, to be viewed on any platform without direct audio use.



Project summary.
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Mission:
Produce a teaser that informs future clients that their data helps them grow and streamline their own internal processes. Raise awareness of the platform, and easy to use tools.

Outcome:
A vibrant yet subtle animation that lives on social media to raise awareness and aims to make future clients aware of the possibilities for using their data.

Impact:
An improved higher visit rate on the business website, as well as improved inquires on the services.

Services:
1. Illustration
2. Text animation copy
3. Storyboard
4. Animation
5. Sound design

Credits:
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Art Direction: EVIEL Studio
Illustration: EVIEL Studio
Animation: EVIEL Studio
Music: Elliot Middleton
Empower Data
Published:

Owner

Empower Data

Published:

Creative Fields