Volkanoes of Kamchatka

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The network of natural parks «Volcanoes of Kamchatka» — 4 specially protected natural areas, where there are 15 active and more than 100 extinct volcanoes, including the most famous: Avachinsky, Mutnovsky, Gorely, Tolbachik and Klyuchevskaya Sopka. In the parks you can visit the thermal springs and the largest glaciers of the peninsula, smoking fumaroles and frozen lava fields, «dead» forest and alpine meadows, lakes and rivers, canyons and waterfalls, and also the Pacific coast. We have developed a territorial brand of parks, with natural and ethnic elements, harmoniously integrated into the natural environment.

Client: Volkanoes of Kamchatka, Stereomarketing
Concept / Visual identity / Communication

Moscow, Russia / 2022

The sign is based on a monogram stylized as a volcanic eruption. Signature elements based on ethnic patterns show natural phenomena such as sunrise, full moon and green meadows. The color palette is close to natural colors and fits well into the aesthetics of natural parks.