INSTALLATION - STATEMENT PIECE CLOSE UP photo by Kuća Čuvarkuća
IDEA and SKETCH by Miljena Vučković
STATEMENT PIECE - ISNTALLATION IDEA - Mood Board Drawing by Kuća Čuvarkuća
Transportation case photo - Mood Board by Kuća Čuvarkuća
Transportation cases photo - Mood Board by Kuća Čuvarkuća
Pictograms explaining types of Artwork Insurances - Mood Board by Kuća Čuvarkuća
INSTALLATION SET UP - Work in Progress - photo by Kuća Čuvarkuća
INSTALLATION SET UP - Work in Progress - photo by Kuća Čuvarkuća
INSTALLATION SET UP - Work in Progress - photo by Kuća Čuvarkuća
INSTALLATION SET UP - Work in Progress - photo by Kuća Čuvarkuća
INSTALLATION SET UP - Work in Progress - photo by Kuća Čuvarkuća
INSTALLATION - Ready for the Exhibition Openning Ceremony - photo by Kuća Čuvarkuća
INSTALLATION - Ready for the Exhibition Openning Ceremony - photo by Kuća Čuvarkuća
IDEA for an Exhibition Opening STATEMENT PIECE
together with Kuća Čuvarkuća Marketing Agency
for DDOR Insurance Company
Initial Idea was to offer an Experience to the visitors of Exhibition Openning, as they were the artpiece. Secured, inside soft isolated vault, transported from afar, protected from physical damage like fire, flood, breaking, and also protected from theft by lasers.
This idea was partially altered through implementation, i.e. by client and approval proces. Visitors were still able to walk through installation, but expreince was slightly reduced, as walking thorugh the case itself was not possible, due to the technical restriction and HSE standards.
Main task was to show what kind of protection there is, but not to overdo it, and make this a transportation exhibition. Second important demand was to share important information, ideally through infographics, from where the artworks travelled and how far away that is, what means of transportations were indluded, some procedures, etc.
Together with Kuća Čuvarkuća Agency, we decided to use marks usually printed on transportation cases and boxes - fragile, keep upright, keep from rain, and similar. Kuća Čuvarkuća Agency was in charge for graphics and final implementation of the temporary installation idea.
Case was insulated inside, with main soft layer - that protects from shaking and breaking, but also other layers were proposed and listed - like hydroisolation. Red laser beams were particularly attractive, as this was a nighttime event, so every light source and design was clearly visible. Images that were shown on display were selection of paintings from the exhibition.
*it was also "hit and run" project, as the task was to think of an concept / idea during weekend, and have a proposal sketch for a Monday morning.
IDEJA za PROSTORNU INSTALACIJU za otvaranje izložbe
zajedno sa Kuća Čuvarkuća marketinškom agencijom
za DDOR Osiguranje
ponudi iskustvo
Ova ideja je delimično promenjena tokom implementacije, odnosno tokom procesa odobravanje od strane klijenta. Posetioci su i dalje bili u mogućnosti da prođu kroz instalaciju, ali je iskustvo delimično svedeno, jer nisu mogli da prođu kroz sam zaštitni sanduk, zbog tehničkih ograničenja i HSE standarda.
Osnovni zadatak je bio da se pokaže kakve sve vrste zaštite (osiguranja) postoje, ali u svedenoj meri kako bi se izbegla zamka da se pretvori u prost prikaz transportovanja. Drugi važan zahtev je bio da se prikažu važne informacije, idealno kroz infografike, odakle umetničko delo dolazi i koliko je to daleko, koji su sve oblici transporta bili uključeni, deo procedura, itd.
Zajedno sa Kuća Čuvarkuća agencijom, odlučili smo da koristimo piktograme inače štampane na transportnim sanducima i kutijama - krhko (fragile), držati uspravno, čuvati od kiše, i slične. Agencije Kuća Čuvarkuća je bila zadužena za infografike i krajnju implementaciju instalacije.
Sanduk je bio izolovan iznutra, sa glavnim mekim slojem koji štiti od potresa i lomljenja, ali su takođe i drugi slojevi bili predloženi i izlistani - poput hidroizolacije, na primer. Crveni laserski zraci su bili posebno privlačni, obzirom da je ovo bio večernji događaj, pa je svaki svetlosni izvor i dizajn bio jasno vidljiv. Slike koje su se prikazivale na ekranu unutar sanduka bile su izbor slika prikazanih na izložbi.
*napomena: ovo je bio "sprint" projekat, obzirom da je zadatak bio da se tokom vikenda osmisli koncept, razvije ideja i pripremi skica predloga do ponedeljka ujutru.
video sa otvaranja izložbe / video from the exhibition opening / https://fb.watch/iri6UfZ2Kt/
referenca iz zadataka / one of the references from the brief
INSTALLATION - side view during the Exhibition Openning Ceremony - photo by Kuća Čuvarkuća
Exhibition Openning Ceremony - photo by Kaleidoskop kulture
Sava Šumanović i evropski realizmi između dva svetska rata
O izložbi:
Izložba je realizovana od 24. septembra do 4. decembra 2022. godine u okviru objedinjenog programskog koncepta Kaleidoskop kulture u Spomen-zbirci Pavla Beljanskog, Galeriji Matice srpske i Galeriji slika „Sava Šumanović“ u Šidu, a uključiće i programski povezanu postavku u Galeriji likovne umetnosti poklon zbirka Rajka Mamuzića.
Projekat „Sava Šumanović i evropski realizmi između dva svetska rata“, čiji je nosilac Spomen zbirka Pavla Beljanskog, kroz realizaciju izložbe i organizaciju međunarodnog naučnog skupa stavlja u fokus pažnje publike jednog od najznačajnijih slikara srpske umetnosti 20. veka – Savu Šumanovića.
Svojim aktivnim dizajnom i raznovrsnim vidovima interpretacije dela Save Šumanovića izložba se obraća širokom spektru publike. Za otvaranje izložbe predviđa se izvođenje multimedijalnog performansa posvećenog interpretaciji slike „Doručak na travi“, a tokom izložbe izvedeno je više dramatizovanih scena u Spomen-zbirci Pavla Beljanskog.
Partner nedelje vizuelne umetnosti je DDOR osiguranje
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Sava Šumanović and European Realism Between the Two World Wars
About the Exhibition:
The exhibition ran from 24 September to 4 December 2022, within the joint Kaleidoscope of Culture programme concept in the Pavle Beljanski Memorial Collection, in the Gallery of Matica Srpska and in the ‘Sava Šumanović’ Painting Gallery in Šid, and will include a program-related exhibition setting in the Gallery of Fine Arts – Gift Collection of Rajko Mamuzić as well.
The ‘Sava Šumanović and European Realism Between the Two World Wars’ project, organised by the Pavle Beljanski Memorial Collection, through the realisation of the exhibition and the realisation of an international scientific conference, focuses the attention of the audience to Sava Šumanović, one of the most significant painters of Serbian art of the 20th century.
With its active design and various forms of interpretation of Sava Šumanović’s paintings, the exhibition addresses a wide spectre of audience. The exhibition opening featured a multimedia performance dedicated to the interpretation of the painting ‘Breakfast on the Grass’, and during the exhibition, several dramatised scenes were performed in Pavle Beljanski Memorial Collection.
Partner of visual week within Kaleidoscope of Culture programme is DDOR Insurance Company.
