Over the last five years, LVMH has committed to an ambitious data and algorithm program to reinvent the luxury customer experience. For this first event, they asked us to create the story of this incredible journey through a manifesto film.

To create the identity of this event and transcribe this idea, we imagined representing threads that would appear disordered and would eventually come together and shape themselves to create a whole that would move in an orderly manner, like information that becomes intelligible and useful once it has been processed.

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