GREENWOOD SOLUTION BRAND IDENTITY
Logo Design - Brand Identity - // 2023.
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[ENG] - Greenwood Solutions is a leading company specializing in the design, construction and sales of wood homes. The company's mission is to provide clients with sustainable and energy-efficient living solutions that combine the beauty of natural materials with innovative technologies.
[RU] - Greenwood Solutions - это ведущая компания, специализирующаяся на проектировании, строительстве
и продаже домов из дерева. Миссия компании заключается в предоставлении клиентам устойчивых
и энергоэффективных жилых решений, которые сочетают в себе красоту природных материалов
с инновационными технологиями.
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Client — Carlos Thompson
Location — United States, Kentucky
Project — Logo Design - Brand Identity
Designer — Danila Buyanov
Year — Feb. 2023
COLORS CONTRAST
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Contrasting colors are those that exhibit differences from each other. The degree of contrast can range from high to low, determined by their placement on the color wheel. For instance, colors positioned directly opposite each other on the color wheel demonstrate the highest possible level of contrast, whereas colors situated next to each other exhibit low contrast.
LOGO GRIDS
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A logo grid refers to a systematic grid utilized in shaping and crafting logo designs. The primary aim of employing a grid system is to achieve geometric balance. Various grid systems can be applied for crafting novel logos or revamping existing ones. Traditionally, designers commonly employed a square grid system. In the pre-digital era, graphic artists utilized square grid paper for the purpose of logo design.
FULL LOGO
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LOGOMARK
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BRAND APPLICATIONS
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Brand application involves implementing your brand across all marketing materials and customer touchpoints. Engaging with consumers using a consistent brand voice and visual identity is a significant stride in allowing them to become familiar with your organization. Maintaining consistency across various brand applications enhances the perception of your brand's reliability. As customers begin to acquaint themselves with your brand, they form opinions, ideas, and assumptions based on each interaction.
