ABOUT:
This project was done for a property-backed investment organisation Profitus. The aim was to advertise their treasure hunt game.
CONCEPT & ART DIRECTION:
The solution was to make the viewer interact with the visual the same way he would when looking for a treasure.
Brand colours were used to create a custom camouflage pattern which disguised the main visual - a treasure chest. It also became a signature look for secondary visuals created as clues before the event.
CREDITS:
Art Direction - Saulė Igarytė
Copywriting - Meilė Pečiulytė
Creative Director - Rūta Vaitkevičiūtė
Production - Nerijus Vertelka
Done at ALLCAPS agency
