REEBOK PRINT ADS CAMPAIGN
A Series of Print Ads Campaigns
Jan. 2023
Jan. 2023
Created
Visual design & Sub-headline
Visual design & Sub-headline
Target Audience
● Men<35 - 50 years old
● Married with children
● Income $70K - $90K
Target Description
● Career is very important to them
● They spend a lot of hours at work
● When they aren't working they are spending time with their families
● They like to exercise but there are not enough hours in the day
● No one likes being out of shape but it is hard to stay in shape while managing a career and family life
● They're good employees who work hard and when they get home they work hard to keep their marriages on track and to make sure their kids are growing up properly
● They are definitely not lazy, if they had the time to exercise they would but unfortunately they don't
