Gravure d'un dieu trichéphale, identifié comme Lugus, dont le bas-relief est découvert à Paris en 1867 et préservé au musée Carnavalet.
Refonte de l'étiquette «Lug»
Datant de 2019, de la Micro Brasserie Helvii avait comme souhait de remodeler son visuel.
Sur base de la mythologie celte, Lug est le dieu tricéphale de la lumière. Il sera l'élément central de l'illustration. Le loup et le corbeau sont associés à cette divinité, c'est pourquoi on les retrouve dans la composition. Des triskèles sont aussi intégrées dans un cadre pour rappeler la marque de fabrication de la brasserie et le cadre lui-même appuis la légende celte du nom tiré pour la boisson.
Pour un côté plus authentique, une texture papier abîmé est ajoutée ainsi que la réalisation d’une typographie manuscrite runique.
La palette de couleurs est dans les tons de bleus nuit et jaune ocres qui font écho à la divinité et à l'aura qu'il s'y dégage. Elle a aussi été choisie pour rappeler l'étiquette de 2019.
Redesign of the «Lug» label
Dating back to 2019, from Micro Brewery Helvii had a desire to redesign its visual.
Based on Celtic mythology, Lug is the three-headed god of light. He will be the central element of the illustration. The wolf and the raven are associated with this deity, which is why they are found in the composition. Triskels are also integrated in a frame to recall the brand of manufacture of the brewery and the frame itself supports the Celtic legend of the name drawn for the drink.
For a more authentic feel, a distressed paper texture is added as well as the realization of a runic handwritten typography.
The color palette is in shades of midnight blue and ochre yellow that echo the divinity and the aura that emanates from it. It was also chosen as a reminder of the 2019 label.
Dating back to 2019, from Micro Brewery Helvii had a desire to redesign its visual.
Based on Celtic mythology, Lug is the three-headed god of light. He will be the central element of the illustration. The wolf and the raven are associated with this deity, which is why they are found in the composition. Triskels are also integrated in a frame to recall the brand of manufacture of the brewery and the frame itself supports the Celtic legend of the name drawn for the drink.
For a more authentic feel, a distressed paper texture is added as well as the realization of a runic handwritten typography.
The color palette is in shades of midnight blue and ochre yellow that echo the divinity and the aura that emanates from it. It was also chosen as a reminder of the 2019 label.
Refonte de l'étiquette 2019 - 2023
«Voici une bière tant amère qu'aromatique ! L'alliance des tonnes de houblons associés aux malts caramélisés provoque une explosion de saveurs qui pourront certainement vous rappeler des goûts de bonbons fruités.
Y a pas de honte à être gourmand ! »
Micro brasserie Helvii
«Here is a beer that is both bitter and aromatic! The combination of tons of hops associated with caramelized malts causes an explosion of flavors that will certainly remind you of fruity candy tastes.
There is no shame in being greedy!»
Helvii Micro Brewery
Mockup bouteille de bière par PsdDaddy
