Red Valentino Pop Up
Eurofiere S.p.A.
Eurofiere S.p.A.
POP UP GREENHOUSE - FLORENCE- PIAZZA STROZZI, JUNE 10-17, 2011
A NEW CHAPTER IN THE MARVELLOUS REDVALENTINO FAIRYTALE, SIGNED BY MARIA GRAZIA CHIURI AND PIERPAOLO PICCIOLI, OPENS WITH A SURPRISING BOTANICAL SCENARIO…A TEMPORARY SPACE THAT HAS BEEN TURNED INTO AN ENCHANTING GREENHOUSE WHERE THE YOUNG REDVALENTINO WOMAN, LIKE ALICE IN WONDERLAND, UNEXPECTEDLY FINDS HERSELF IN A LUXURIANT, VERDANT PLACE WHERE HER PERSONAL DREAM JOURNEY BEGINS.IN THIS IMAGINARY GREENHOUSE THE YOUNG PROTAGONIST OF THE REDVALENTINO STORY LIGHT-HEARTEDLY CONTINUES HER JOURNEY. HER ROMANTIC FANTASY AND VIVID IMAGINATION ARE HER MEANS OF EXPRESSION.A CLOUD OF DELICATE FLUTTERING WHITE BUTTERFLIES COMES TO LIFE, SEEMINGLY LIFTING THIS AIRY, MAGICAL WORLD AND CARRYING IT TO A FAIRYTALE SETTING. THE LIGHT MOVEMENT OPENS THE SPACE LIKE A REVERIE. PREDOMINANT WHITE ACCENTUATES THE MAGICAL SPIRIT OF THE FAIRYTALE, BECOMING A STAGE WHERE THE YOUNG REDVALENTINO GIRL JOYOUSLY IMAGINES AND STAGES HER DREAMY JOURNEY.
Eurofiere S.p.A.
