Brand created for the contest of the selection of the brand for the national event FEMUG - Front End Meet Uo Group Brazil.

 

Currently, the technologies and the network itself have changing patterns. That is, are constantly changing, updating and improving. Thinking about this constant change of the technologies I opted for developing a brand that could transmit such metamorphoses, ie, developing a brand mutant.

 

When doing the iconographic research and the search for an element that could simultaneously symbolize such changes and maintain the importance of technologies to society and progress, found reference of crystal structures. Such crystals have similar physical characteristics, but its structure varies according to the components present in its composition. In addition, a single crystal composition may vary his format depending on the the environment and situation in which it is.

 

Joined the fact that FEMUG BR was a national event, so each region of the country will have more than one event, either in one or more states in the same region. With that, I used the five Brazilian regions (North, South, Southeast, Northeast and Midwest [including the Federal District]) and created a crystal for each.

 

After defining the structure of the crystals and the colors of each ones, a crystal structure formed by all the other five was created to represent the logo/crystal of the event at a national level (FEMUG-BR). Another structure logo was created by uniting all the crystals developed, reinforcing the issue of mutation and uniting all in one symbol.

 

In this way it was possible to develop a brand with the constant transformations related to the properties of crystals, technologies and the network itself.

Keywords:
 
- Brazil;