![brand identity branding designer graphic design marketing Poster Design Social media post sydney typography visual](https://mir-s3-cdn-cf.behance.net/project_modules/1400/bed5b4163524603.63e73949d80be.jpg)
Hopeful Monsters.
I was asked by Maganum & Co, a creative marketing agency in Sydney to design their rebranding
to Hopeful Monsters.
They wanted their brand to be bold, vocal & more aligned to their clients, values and new direction.
![brand identity branding designer graphic design marketing Poster Design Social media post sydney typography visual](https://mir-s3-cdn-cf.behance.net/project_modules/1400/4a0699163524603.63e73949e9a11.gif)
![brand identity branding designer graphic design marketing Poster Design Social media post sydney typography visual](https://mir-s3-cdn-cf.behance.net/project_modules/1400/5abab5163524603.63e73949e35d3.jpg)
![brand identity branding designer graphic design marketing Poster Design Social media post sydney typography visual](https://mir-s3-cdn-cf.behance.net/project_modules/1400/8f2d7a163524603.63e73949e4946.jpg)
![brand identity branding designer graphic design marketing Poster Design Social media post sydney typography visual](https://mir-s3-cdn-cf.behance.net/project_modules/1400/5845a9163524603.63e73949dba0d.gif)
“Hopeful Monster”—a term used for a species that provides an example of
mutation / evolutionary change that benefits others rather than itself.
I decided to make the "O" mutate so it can carry key messages and icons.
![brand identity branding designer graphic design marketing Poster Design Social media post sydney typography visual](https://mir-s3-cdn-cf.behance.net/project_modules/1400/17f0f3163524603.63e73949d9a0e.jpg)
![brand identity branding designer graphic design marketing Poster Design Social media post sydney typography visual](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e10bdb163524603.63e7444828ca5.jpg)
![brand identity branding designer graphic design marketing Poster Design Social media post sydney typography visual](https://mir-s3-cdn-cf.behance.net/project_modules/1400/9d10f3163524603.63e73949e0e3a.gif)
Internal launch video created by the HM team.
![brand identity branding designer graphic design marketing Poster Design Social media post sydney typography visual](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c40fed163524603.63e73949e21d5.jpg)
![brand identity branding designer graphic design marketing Poster Design Social media post sydney typography visual](https://mir-s3-cdn-cf.behance.net/project_modules/1400/01f9c9163524603.63e744482789b.jpg)
![brand identity branding designer graphic design marketing Poster Design Social media post sydney typography visual](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a5213a163524603.63e73949e5d55.jpg)
![brand identity branding designer graphic design marketing Poster Design Social media post sydney typography visual](https://mir-s3-cdn-cf.behance.net/project_modules/1400/4c11d7163524603.63e73949dd4d8.jpg)
![brand identity branding designer graphic design marketing Poster Design Social media post sydney typography visual](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a94965163524603.63e73949eae4e.jpg)
![brand identity branding designer graphic design marketing Poster Design Social media post sydney typography visual](https://mir-s3-cdn-cf.behance.net/project_modules/1400/2eb70b163524603.63e73949de727.gif)
![brand identity branding designer graphic design marketing Poster Design Social media post sydney typography visual](https://mir-s3-cdn-cf.behance.net/project_modules/1400/759fcf163524603.63e73949e72fe.jpg)
![brand identity branding designer graphic design marketing Poster Design Social media post sydney typography visual](https://mir-s3-cdn-cf.behance.net/project_modules/1400/6cc08f163524603.63e73949e86cb.jpg)
![brand identity branding designer graphic design marketing Poster Design Social media post sydney typography visual](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c6e19a163524603.63e73949df8f9.jpg)
Thank you