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A excelência é alcançada com sinergia.
Zarpelon é um escritório de advocacia que busca constantemente transmitir a cultura de excelência nas experiências desde
primeiro contato, com visão na relação de resolução clara e objetiva em seus casos. A expressão visual desenvolvida para Zarpelon nasce do diálogo fluido entre as partes dentro de uma forma sólida representada pelo escritório, tornando a marca sempre atual, com seriedade e jovialidade, para potencializar as relações e resoluções.
Excellence is achieved with synergy.
Zarpelon is a law firm that constantly seeks to transmit the culture of excellence in experiences from the first contact, with a view to the relationship of clear and objective resolution in its cases. The visual expression developed for Zarpelon is born from the fluid dialogue between the parties within a solid form represented by the office, making the brand always current, with seriousness and joviality, to enhance relationships and resolutions.
Cliente: Ana Paula Zarpelon ______ Entregáveis: Identidade de marca
Fotografia: Joni Pereira ______ Ano: 2022
Follow: @guilhermenezs
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Estratégia
Através de rodadas de imersão com a finalidade de gerar um entendimento amplo e
aplicável da essência da marca, seus demarcadores e comunicação, extraímos infor-
mações que foram validadas para a criação do universo visual e simbólico para a marca, compreendendo o momento em que a marca está e o que a torna única em seu ecossistema. Dando um passo de distanciamento da imagem padrão de um escritório de advocacia preser-
vando pontos-chave da personalidade da sua líder, a Ana Paula Zarpelon.
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