Photos courtesy of Kaizen Architecture.
AXIOM
AXIOM is a boutique fitness space in Holland Village (Singapore) offering Indoor cycling and Strength training programs. We were tasked to develop the logo, colour scheme and environmental graphics for the studio.
We wanted to create an identity system that is dynamic and centred on the logo. The letters of the name are set on a 3x3 grid, allowing it to be read in multiple directions.
A vibrant yellow colour that pulses with energy alongside copper and grey tones makes up the colour palette — which was applied across spatial and digital elements of the brand.
The 3x3 grid logo forms the basic unit for the locker numbering graphics.
A series of posters featuring graphics from the dynamic logo permutations fill up a large section of the common area wall.
