Working with the Wisconsin Timber Rattlers comes with amazing rebrands for theme nights and giving a nod to Wisconsin heritage and history! This year (2023), it is the Lake Winnebago Shantymen! Paying homage to a continuous Fox Valley / Lake Winnebago tradition of Sturgeon Spearing, the Lake Winnebago Shantymen were born.
For this identity release, we really wanted to immerse the audience in where the Shantymen brand comes from. Naturally, we ended up shooting all of the promotional material on the ice of Lake Winnebago!
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"The Wisconsin Timber Rattlers have pushed the boundaries of their identity in celebrations of Wisconsin industry and heritage. Now, the Rattlers – the team that brought you Udder Tuggers, Brats, and Los Cascabeles – and the Fond du Lac Dock Spiders unveil their Lake Winnebago Shantymen identity in conjunction with spearing season in the state of Wisconsin. The teams from opposite ends of Lake Winnebago will each be known as the Shantymen and wear special jerseys and hats for one game during the upcoming season."
Project Credits
Logo/Branding: Brandiose | Photography: Jared Klein | Video (not featured): Nick Guenther | Graphics: Jared Klein & Nick Guenther
Photography
Graphics
