My final piece is a brand collaboration between MSI Reproductive Choices and Flo. MSI Reproductive Choices UK helps provide NHS funded and self-funded contraception and safe abortion services in England. Flo is a ovulation and period tracker app that uses AI to make accurate and reliable predictions of menstruation, ovulation and fertile days. I have created 5 posters that feature illustrations and captions that guide the audience to the MSI website and the “MSI x Flo” app which would combine MSI services with Flo’s to create one space where users are able to get help.