项目名称丨道味 中华面食
项目位置丨新加坡
项目类型丨品牌视觉形象设计
道味中华面食品牌设计
项目类型丨品牌视觉形象设计
道味中华面食品牌设计
品牌位于新加坡、主打中华特色小吃面食。坚持精选食材、优质供应,使广大在异国的华人体验到为每一筷的鲜美。
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提取符号“華”以扁平标准化,演变成品牌的超级符号。同时借助“宋朝雅致文化”,将传统美食的烟火气和年轻人追求的精致美感相结合,重塑中华味道。利用拼贴手法将宋朝古画元素和品牌元素相结合,深化品牌后续设计延展度,引起消费者的情感共鸣。
提取符号“華”以扁平标准化,演变成品牌的超级符号。同时借助“宋朝雅致文化”,将传统美食的烟火气和年轻人追求的精致美感相结合,重塑中华味道。利用拼贴手法将宋朝古画元素和品牌元素相结合,深化品牌后续设计延展度,引起消费者的情感共鸣。
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