My job for this project was to create a brand, a visual identity for a cafe.
The identity has to communicate the cafe’s obsession with quality and freshness of product. From the logos and signage to menus and napkins to website and ad banners, every part of The Cafe’s brand should be designed and orchestrated to give it the feel of a place that has evolved over generations to become the familiar institution that it is now.
This project was broken down into 7 parts:
1. Logo
2. Signage
3. Menu
4. Web Page & Banner Ad
5. Giveaway & Postcard
6. Business Card & Letterhead
7. Magazine Ad
