PC Foo's profile

Sunway Pyramid : Chinese New Year Campaign

Masthead Design
 
Malaysia houses many colourful cultural festivities,
and the Lunar New Year
is one of the most celebrated ones.
In 2011, Sunway Pyramid,
one of the most prominent shopping malls in Malaysia
had adoptedthe Chinese Opera theme for its
Chinese New Year Campaign. 

Contemporary elements were introduced 
to blend with the traditional vibrancy of the
Chinese Opera characteristics; 
new modes and tones were used in the design language,
to form an all-new ambience for Lunar New Year.
Shooting of Talent (Park Soon Yeo, Korea)
Final key visual

_____________________________________________

ATLs and BTLs design.
Print Ad
Greeting Card
Red Packet
Take One
Mall Bunting
L Stand
Stage Decoration 
Sunway Pyramid : Chinese New Year Campaign
Published:

Sunway Pyramid : Chinese New Year Campaign

Photographer: Loh @ Image Rom

Published: