Types of Keywords in SEO

In SEO, there are three types of keywords that are used to optimize content and improve search engine rankings. Short-tail keywords are broad, general terms that are one or two words long and are often used in the early stages of the customer journey to attract a large audience. Long-tail keywords, on the other hand, are more specific and longer keywords of three or more words in length and are used in the later stages to attract a more targeted audience. Mid-tail keywords fall between the short-tail and long-tail keyword categories and are typically 2-3 words long, less specific than long-tail keywords but more specific than short-tail keywords. These keywords can help improve your search engine rankings, increase visibility, and drive more targeted traffic to your website.