Meteorological Service Singapore / Customized Weather Services
In addition to general public weather services, NEA also provides customized weather information to meet the requirements of various business communities in Singapore and the region.
• The Marine Services Website provides marine shipping companies with information on weather
and sea conditions.
• The Aviation Services Website is a subscription-based service providing critical weather and
atmospheric data to companies in the aviation sector.
• The ASMC Website provides data on and assessment of forest fires and transboundary smoke
haze in the ASEAN region.
Meteorological Service Singapore / Brand Concept
Meteorological Service Singapore / Master Brand
The Meteorological Service Singapore logo is the simplest, most immediate and most recognizable representation of our brand. Its visual cues are rich with connotations of our heritage and our ability to help our clients realize their future goals. On many promotional pieces, our logo is locked up with our brand line as a sign-off, for more immediate recognition of what we offer.
Meteorological Service Singapore / Proportion
The corporate symbol is the most important visual factor of Meteorological Service Singapore’s identity. Clarity and consistency of Meteorological Service Singapore’s symbol is essential to the successful implementation of the Meteorological Service Singapore corporate identity system. Meteorological Service Singapore’s symbol should not be altered from the examples in this manual.
Meteorological Service Singapore / Colour Palette
Color plays an important part in helping people recognize our brand even before they read our name or see our logo, and the consistent use of our colors will build recognition for Meteorological Service Singapore. Our primary palette is most prominent in general corporate communications, while our secondary palette plays a larger role in more targeted communication pieces.
Meteorological Service Singapore / Name Card
Meteorological Service Singapore / Envelope & Letterhead
Client / Meteorological Service Singapore
Creative Direction / David Ding
Art Direction / David Ding
Copywriter / Alex Lim
Creative Direction / David Ding
Art Direction / David Ding
Copywriter / Alex Lim
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The portfolios artwork, including creative concepts, design and layout, suggested headline/tagline and/or plans contain herein or represented thereby are owned and remained the intellectual property of TOKTICO Pte. Ltd. These rights shall remain with TOKTICO Pte. Ltd. as these visuals/written copy have been specifically created and developed for use on and in connection with the project specified. With the exception in specific and written permission by TOKTICO Pte Ltd, no one or any person or organisation / corporation will under any circumstances disclose, duplicate or share the proposed artwork or ideas and/or plans around.
