Ocean Concrete
Stand out from the overcast of the industry
Challenge
We developed a fresh identity that will reflect Ocean Concrete’s personality and create a strong differentiator between them and other players in the concrete/construction industry in New Zealand.
Client
Ocean Concrete New Zealand
Scope
Branding Strategy and Website Design
About the Brand
Ocean Concrete is a premium concrete provider focused on residential construction. They provide quality service by integrating the best technology to meet all the requirements of their customers and provide them with ease and convenience in the project process.
Flow as strong as cement and water
We took inspiration from the common elements significant to both water and cement. The logo mark needed to portray a constant but continuous flow.
The wave is the main element which is a symbol of movement and change. Just as the tide brings in fresh water, a wave in logo design represents an influx of fresh ideas and modern integrations.
It can also symbolize wet concrete being mixed, setting up the foundation for the most powerful structures. By using bold strokes, we made the mark aesthetically impactful without being visually cluttered.
Casting the mark’s flow into text
Fonts chosen are both sans serif for a modern touch. Days One is the perfect type for headings, thick weight for emphasis and impact; it also mimics the waves in the logo mark in some letters to align with the overall brand identity; Play is a good complementary type for body text.
Cementing their foundations in the industry
By developing a creative new brand that contrasts but at the same time seamlessly balances the monotonous nature of the industry, we allowed Ocean Concrete to position itself as a solid new player that adds a new and innovative approach to concrete and construction services.
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