KACHOW: Fast Fashion Brand | Fashioning Simplicity
UNIVERSITY PROJECT
When looking at popular fast fashion websites we noticed how busy and overwhelming they can be. They use lots of vibrant colours to try and catch your attention, which just results in an oversaturated homepage leading users to feel overloaded with content and that the site is hard to navigate. Therefore, we chose to create a fast fashion site that is simple yet effective, a website tailored to those who want a smooth shopping experience.
SEARCHING FOR FASHION IMAGERY
BRAND PROPOSITION:
WHAT? We are a simple and efficient fashion search engine.
HOW? We declutter the ever-evolving world of trends and give you the trends that matter. We make sure we’re always improving your personalisation.
WHY? Fashioning Simplicity
MOODBOARDS: Web Design & Photography
These two moodboards were collated in order to present our tone of voice and style choices when it comes to design. In terms of photography we wanted to keep it minimalistic, with either blank white backgrounds or complimentary colours, in order to let the clothing shine and be the focus point of the website. And for web design we chose again a clean and uncluttered style as we want to maintain the idea of fashioning simplicity.
KACHOW WEBSITE DESIGN: Style Quiz & Online Shopping
The site is also tailored to each users individual tastes in fashion, and does this through a style quiz. This quiz would be taken when creating an account with Kachow, and could be retaken in the account tab of the website and app whenever the user wants to update their style choices. This enables users to only see the styles they desire, again decluttering the world of online clothes shopping and creating a straightforward customer experience. After completing the quiz you will also be shown six of the best selling items from the styles you have picked, which allows the user to not only see the trending items within their style but also confirm their choices so they will get the smoothest shopping experience.
The quiz's design can be seen below along with the shopping tabs for different pieces of clothing, catered to the user we created's style quiz results.
BRAND VIDEO
song: the hydra (instrumental) by le sserafim
SOCIAL MEDIA DESIGN: Instagram Profile, Sponsored Story Posts, Brand Video Reel
After discussing as a team we realised that fast fashion is mostly an online shopping experience, the majority of fast fashion brands have a large online presence. Brands like Jaded London, Shein, and Cider are all online only stores, and they promote mostly using social media. After this realisation we decided on giving our brand, Kachow, an instagram page as it is the social media that we felt is most fashion oriented.
Therefore I created an instagram page, promotional instagram story posts and an instagram reel in order to show an online presence for the brand.
SOCIAL MEDIA POSTS
all photographs are secondary imagery
