![Drink packaging for fruit infusion water with illustrations on the can labels.](https://mir-s3-cdn-cf.behance.net/project_modules/1400/6f78ca165739839.640c90e1dd22d.jpg)
Branding & Packaging Design for Juicy Sparkling Fruit Infusion Water
What is packaging eye candy? It’s when the label is so juicy it gives you a visual taste. Why bother reading the flavor when you can see it!!?
Packaging design is what sells your product the most. There is nothing that attracts a customer more than a juicy label. The potential of expressing your brand story, product quality and indirect brand positioning are what makes it so important. Storytelling through packaging is something we should never underestimate.
This label could be in a foreign language BUT you’d still know what the flavor is based on the imagery. THERE IS POWER IN THE PACKAGING.
Label, pattern and fruit illustrations designed in Adobe Illustrator. Can mockups rendered in Adobe Photoshop.
This label could be in a foreign language BUT you’d still know what the flavor is based on the imagery. THERE IS POWER IN THE PACKAGING.
Label, pattern and fruit illustrations designed in Adobe Illustrator. Can mockups rendered in Adobe Photoshop.
![Drink packaging of lime flavored water. Branding of can label design with fresh artwork.](https://mir-s3-cdn-cf.behance.net/project_modules/1400/356f3d165739839.640c90e1dbf34.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/00f717165739839.640c90e176cbc.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f1a3a2165739839.640c9281a2b31.jpg)
A product’s label is the first indicator of quality to a customer.
Enticing packaging and label design can sell a shopper on your product, even before they get the chance to hold it. It gives them a FREE taste of what’s inside. Lime illustrated in Procreate, then vectorized in Adobe Illustrator.
Enticing packaging and label design can sell a shopper on your product, even before they get the chance to hold it. It gives them a FREE taste of what’s inside. Lime illustrated in Procreate, then vectorized in Adobe Illustrator.
![Label design of orange drink. Beverage can for antioxidant infusion water.](https://mir-s3-cdn-cf.behance.net/project_modules/1400/611ca6165739839.640c92840298a.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d86903165739839.640c92825892f.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/9a1c66165739839.640c9282579a0.jpg)
![Blackberry illustration on label design for drink packaging by Juicy. Berry artwork on label.](https://mir-s3-cdn-cf.behance.net/project_modules/1400/be3646165739839.640c928403b1f.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/0d5759165739839.640c928303aa9.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/8e8f4e165739839.640c9283049d4.jpg)
Premium brands spare no expense in quality ingredients. Well designed packaging is the quality ingredient to attracting customers.
![Refreshing summer drink with strawberry flavor. Packaging design with illustration and pattern.](https://mir-s3-cdn-cf.behance.net/project_modules/1400/be6bf8165739839.640c9284016c8.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/78713b165739839.640c92836bfae.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/288311165739839.640c92836d047.jpg)
Branded packaging using custom illustration and pattern design is a cost-effective way to consistently and quickly emphasize your brand and create a competitive edge.
![Summer pattern design with strawberries and lime wedges. Print design for juicy packaging.](https://mir-s3-cdn-cf.behance.net/project_modules/1400/99964c165739839.640c9a6411dad.jpg)
![Textile design of strawberry and blackberry illustrations. Repeat pattern design for packaging](https://mir-s3-cdn-cf.behance.net/project_modules/1400/9ca022165739839.640c94aa936cd.jpg)
![Repeat pattern of orange and lime illustrations in a bright colorful pattern. Textile pattern design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d8d3d3165739839.640c94aa945ec.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/63ff3a165739839.640c94a9bd2a2.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/0c7818165739839.640c94a9bc720.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/7c56a9165739839.640c94aa255f4.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/60f3f0165739839.640c94aa24a13.jpg)
![beverage can drink Fruit label design Packaging packaging design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f57ff5165739839.6481d1b65ca64.jpg)
Craft Beer Label Design • Brewery Branding • Packaging Design • Pen & Ink Illustration • Logo Design • Apparel Graphics
www.hootdesignstudio.com | Follow along on Instagram