Our project aims to develop a user-friendly technology solution that leverages artificial intelligence (AI) to empower small businesses with limited technical knowledge. The goal is to address the challenges faced by non-data-led small businesses, enabling them to improve efficiency and drive growth through the adoption of digital tools. By creating an AI-driven application, we aim to simplify complex business operations and provide valuable guidance and feedback to small business owners.

Our solution targets small business owners who struggle with day-to-day operations and face obstacles in adopting digital tools due to limited technical knowledge. We aim to cater to three distinct user personas: the busy business owner who seeks a simplified solution to improve efficiency and drive growth, the anxious adopter who desires a user-friendly tool with step-by-step guidance, and the knowledge-seeking entrepreneur who wants a comprehensive solution with insights and recommendations to become more data-driven.

To effectively address the needs of small business owners, our AI solution must meet various user requirements. This includes providing intelligent recommendations based on business operations and goals, designing an intuitive and easy-to-navigate interface for a seamless user experience, allowing customisation to suit specific business needs, delivering actionable insights derived from AI-driven analysis, enabling integration with existing data sources and systems, ensuring scalability as the business grows, implementing continuous learning AI algorithms, providing accessibility features and robust customer support, seamlessly integrating with commonly used business management tools, and ensuring stringent security measures to protect sensitive business data.

After evaluating various solution options, we have identified an artificially intelligent digital tool in the form of a mobile application as the most suitable solution. Our objectives include enhancing efficiency by empowering small businesses to streamline operations through AI-driven insights, driving growth by enabling informed decisions and leveraging technology, providing a user-friendly experience through an intuitive interface and step-by-step guidance, ensuring accessibility and portability on mobile devices, supporting data-driven decision-making processes with actionable insights, and continuously improving the AI algorithms to deliver increasing value over time.