Aurelius Lab: Responding to changes
Aurelius Lab produces professional digital media and consulting services for the national security audience globally. They make podcasts, record videos, stream events, and provide advice to militaries, governments, groups, organisations and interest groups about war and warfare.
The name Aurelius Lab seeks to identify stoic ethos and adversary-centric approach. It highlights guiding principles from Marcus Aurelius, a Roman political and military thinker who emphasised the need for reflection, deep thinking and an alternative perspective. Aurelius Lab is a Laboratory for ideas, divisive thinking and creativity. It is a place where small and controversial views can be crafted into coherent and more transparent ideas that meet with the reality of combat and adversaries.
The company needed a professional brand to sit on top of the current public outputs and a brand identity that personifies its ethos, philosophy and outputs. The target audience is primarily military and political staff, from juniors to the most senior in their realms.
The name Aurelius Lab seeks to identify stoic ethos and adversary-centric approach. It highlights guiding principles from Marcus Aurelius, a Roman political and military thinker who emphasised the need for reflection, deep thinking and an alternative perspective. Aurelius Lab is a Laboratory for ideas, divisive thinking and creativity. It is a place where small and controversial views can be crafted into coherent and more transparent ideas that meet with the reality of combat and adversaries.
The company needed a professional brand to sit on top of the current public outputs and a brand identity that personifies its ethos, philosophy and outputs. The target audience is primarily military and political staff, from juniors to the most senior in their realms.
