A shape for every body: different and beautiful.
We created a motion video to help Found guide people towards a healthier lifestyle.
Found is not just a doctor-led weight loss app, but a platform offering a new lifestyle. We associated the journey its members undertake, as well as the concepts of body and weight loss with the theme of a flow that can take different forms. We used delicate, abstract shapes to ensure an inclusive visual representation and we created multiple forms to depict the diversity of bodies, as there is no right or wrong body.
Storyboard & Reformat
Thanks for watching :)
Credits — Creative Direction Cristina Pasquale & Ilenia Notarangelo + Art Direction & Design Lead Arianna Cristiano + Animation Lead David Cubitt & Valerio Di Mario + Design Andrea Vago + Animation Marco De Vecchi + Copywriting Emilia Barbu + Sound Design Fabrizio Martini
Credits — Creative Direction Cristina Pasquale & Ilenia Notarangelo + Art Direction & Design Lead Arianna Cristiano + Animation Lead David Cubitt & Valerio Di Mario + Design Andrea Vago + Animation Marco De Vecchi + Copywriting Emilia Barbu + Sound Design Fabrizio Martini