Repackage Purdey's Rejuvenate and extend its range to include one new product - Purdey's Natural Energy.

Purdey's is currently sold in niche health stores. To reach a wider audience we have to share the secret that is Purdey's drinks. The new packaging features a clear spot varnish that disguises the names of the drink, keeping the curiosity of the brand. The share chalkboard will be displayed in public areas where people will then be encourages to share a personal secret on the blackboard wall for a free bottle.