Dry Cantareira
The water reservoir of São Paulo, Cantareira, faced a severe drought between 2014 and 2016, and in 2022, it was no different.
To raise public awareness, we created the digital influencer @Cantareira_Seca, who interacts according to the reservoir's water levels. The character is active on Instagram and is powered by data from the official government measurement API, which directly influences its behavior.
To raise public awareness, we created the digital influencer @Cantareira_Seca, who interacts according to the reservoir's water levels. The character is active on Instagram and is powered by data from the official government measurement API, which directly influences its behavior.
Cantareira's Instagram
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