Globe Business GIFT LOCAL Branding Campaigns
The Christmas season is one of the most financially rewarding period for entrepreneurs, this is why Globe Business wants to remain top of mind for Filipino micro, small and medium entrepreneurs (MSMEs) during this busy season. Every year starting 2017, Globe Business encourages Filipino shoppers during the holidays to buy and gift local for their loved ones. The Gift Local campaign features Globe Business customers and partners in a digital campaign with a brand partnership video, supported by paid media, PR and social media initiatives.
As a true partner for MSMEs, Globe Business also worked with the Philippine government to support local businesses for Christmas during the pandemic. We worked with Lazada, an ecommerce platform in Asia, to spotlight the most unique gifts from Filipino businesses so consumers can buy from the comfort of their homes.
Role: Digital Marketing Manager
Work: Project Proponent, Communication Strategy, Social Media Strategy, Campaign Execution
Company: Globe Telecom
Campaign Date: 2018, 2019, 2020
Awards: 2021 Bronze Stevie Awards for Most Valuable Corporate Response
