Yarn bombing is a statement.
It is street art -- making your mark on the world. Graffiti has long since been a similar means of artistic expression. Like graffiti, we are making a statement about the world we live in and the way we wish it could be.
Yarn Mania is an organized yarn bombing event in downtown Saint Paul. The inspiration for this event branding came from the messy, drippy nature of graffiti. It is handmade and organic, and I wanted the brand to reflect that. The bright colors mimic the way graffiti brightens up drab city streets. I wanted this even to be a fun gathering where people could bring joy to the streets of Saint Paul with their yarn creations.
