Steel is all around us. Yet invisible to the eye because they are as malleable as clay, becoming wires to plates to airplanes to pots to cars.

Credits :

Brand : JSW Steel Agency : Ogilvy India 

Chief Creative Officer : Sukesh Nayak 

Senior Creative Directors : Prasad Kulkarni & Vivek Verma 

Associate Creative Director : Akshay Gawde 

Copy Supervisor : Srinjayi Sengupta 

Executive Vice President : Harsh Bhatt 

Senior Vice President : Pradeep Rao 

Management Supervisor : Siddhesh Desai 

Director : Suresh Eriyat 

Executive Producer : Nilima Suresh Eriyat 

Associate Producer : Hashim Bachooali 

Director of Photography : Suryakant Ramesh Ghorpade 

Music Director : Sandeep Patil 

Creative Music Supervision : Rajat Dholakia 

Sound Design: Resul Pookkutty, Vijay Kumar 

Project Lead : Rajib Mandal 

Storyboard and Animatics : Rajib Mandal 

Animation Director : Santosh Sawant 

Stop Motion Animators : Santosh Sawant, Aman Gupta, Sanjay Patkar 

Assistant Animators (Stop Motion) : Ajinkya Udmale 

Prop - Making : Sanjay Patkar, Ramesh Jhadav, Vishal Mathre, Krusha Vakharia, Charulata Bendale, Aditya Chippa, Shakil Akhtar, Aman Gupta, Ajinkya Udmale

Editor : Arkish Aftab 

Grading : Vyshak Shiva, Nube Studio 

Sound Engineer : John Chittilapilly 

Sound Studio : Pulzz Studio 

Sound Design Studio: Canaries 

Post Sound Studio Assistant : Suvankar Chatterjee 

Beatboxing Artist : Anup Gaikwad 

In - House Design Team : Rajib Mandal, Nijin Nazeem, Adithi Krishnadas, Prakalya SR, Kratika Sunkar, Shrobontika Dasgupta 

Roto Paint : Studio V-Sync 

Compositing : Studio V-Sync, Rajib Mandal 

Clean up : Nijin Nazeem 

IT support : Satish Gautam 

Post Supervisor : Jivan Gaikwad 

Behind-the-scenes Documentation : Vishal Mhatre, Arkish Aftab 

Accounts : Chetan Varia, Shailesh Patel 

Supporting Staff : Kalpesh, Shubhangi, Reshma, Eknath