Illustrated Lift branding assets for Bengaluru, Hyderabad and Chennai. This has been an experiment of visuals for different cities, with the elements that creates a sense of pride and connect for the people to feel. Rapido is a brand for the people and by the people. Rapido takes pride in the way they connect to different roads to connect people with ease in their daily lives. The roads lead onto the different cultural associations of the people in the specific cities.