WORK/
Changing the face
of a household brand.
Brand Refresh
Packaging Design
Fayrouz is a drink made from a unique blend of original malt and natural fruit flavour, an authentic Egyptian innovation. A reknowned brand in Egypt, they have been in the heartrs and minds of egyptian consumers since 1997. They no longer stood strong against their competitors as they seemed dated and unappealing for the younger generations they wanted to attract.
The brand was in high need for a make over, but it also needed to be done without losing the story of Fayrouz in the process. When customers look at Fayrouz, it should feel like them, exciting, youthful and real. A redesign that is vibrant and appealing was created to both appeal and stand out on the shelves.
