About the brand
Edit and stitch sells fully customized embroidery in all over Australia. They have their own website through which you can design your own pattern , pick fonts , colors and texts and they will make fully customized embroidery of that design and deliver to your door step. Not only that they also sell courses and books from which you can learn doing embroidery from scratch.
Logo and visual identity
Their main target audience is women between the ages of 18-40. So I went for a visual identity that easily targets women. That's why I went for tints and shades of pink pink and purple which are very feminine colors and pink being the main brand color.
Also they have a very affordable price point and have a playful behavior that's why I used a very playful typography for the logo yet has a sense of elegancy which attracts femininity. With a thread in background making it directly related to embroidery.
