WinEdu, like its predecessor CC Book, is a company that excels in creating advanced learning guild books for students. With development over the years, WinEdu has oriented itself to become a leading education corporation in Vietnam, particularly in the fields of devices, online education, and offline education.
![book Education learning Project school student study teaching University](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f3d1eb168718787.64410cac8b39a.jpg)
![book Education learning Project school student study teaching University](https://mir-s3-cdn-cf.behance.net/project_modules/1400/9ea7e8168718787.643f99a805bb1.jpg)
![book Education learning Project school student study teaching University](https://mir-s3-cdn-cf.behance.net/project_modules/1400/7e8766168718787.643facc71164a.jpg)
![book Education learning Project school student study teaching University](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ba282e168718787.643f99a7ef422.jpg)
Challenges
Coming to Tree, WinEdu wants to build a strategic, methodical, and sustainable identification system that lays solid foundations for future brand image development. WinEdu's founding team desires a youthful, dynamic, and flexible brand image with high synchronicity and academia.
![book Education learning Project school student study teaching University](https://mir-s3-cdn-cf.behance.net/project_modules/1400/23857c168718787.643f99a7f26a6.jpg)
![book Education learning Project school student study teaching University](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c864e3168718787.643f99a80ec83.jpg)
Solutions
After researching, Tree Creative chose the image of a book as the main subject for the design with the color green as the core element for building a new image for the brand.
Books represent education— voices of knowledge— and the symbolic image of a "bird's wing," symbolizing students as birds flying far and high. This is also the visual development element of the brand and serves as a guideline for the overall brand strategy and brand image.
The color green represents trust and vitality while still ensuring the academic character that the brand is aiming for.
With long-term development in mind, Tree has built a strategy based on the Branded House structure, building sub-brands bearing the characteristics of the parent brand. This is a solid structure that will feature the identity of WinEdu.
![book Education learning Project school student study teaching University](https://mir-s3-cdn-cf.behance.net/project_modules/1400/62cd3e168718787.643f99a809802.jpg)
![book Education learning Project school student study teaching University](https://mir-s3-cdn-cf.behance.net/project_modules/1400/28f8ca168718787.64421f6a3fbf0.jpg)
![book Education learning Project school student study teaching University](https://mir-s3-cdn-cf.behance.net/project_modules/1400/535bb1168718787.643f99a810a03.jpg)
![book Education learning Project school student study teaching University](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c5dccd168718787.643f99a8018fa.jpg)
![book Education learning Project school student study teaching University](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f9075d168718787.6440f79b1549f.jpg)
![book Education learning Project school student study teaching University](https://mir-s3-cdn-cf.behance.net/project_modules/1400/6bfc96168718787.6440f79b135de.jpg)
![book Education learning Project school student study teaching University](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e05164168718787.6442200611bc3.jpg)
![book Education learning Project school student study teaching University](https://mir-s3-cdn-cf.behance.net/project_modules/1400/de3769168718787.643f99a80b57a.jpg)
![book Education learning Project school student study teaching University](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d1c5d8168718787.6440f8bfb15a4.jpg)
![book Education learning Project school student study teaching University](https://mir-s3-cdn-cf.behance.net/project_modules/1400/1ffa8f168718787.643f99a7f343b.jpg)
![book Education learning Project school student study teaching University](https://mir-s3-cdn-cf.behance.net/project_modules/1400/44de2e168718787.643f99a7f18f8.jpg)
![book Education learning Project school student study teaching University](https://mir-s3-cdn-cf.behance.net/project_modules/1400/76ce93168718787.643f99a8070b5.jpg)
![book Education learning Project school student study teaching University](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ae2695168718787.643f99a80847d.jpg)
![book Education learning Project school student study teaching University](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ec06d2168718787.643facc710b4b.jpg)
![book Education learning Project school student study teaching University](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b1982b168718787.643facc70fdaf.jpg)
![book Education learning Project school student study teaching University](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e6e5af168718787.643fba1b805c2.jpg)
![book Education learning Project school student study teaching University](https://mir-s3-cdn-cf.behance.net/project_modules/1400/2b5970168718787.6440f8294df44.jpg)
![book Education learning Project school student study teaching University](https://mir-s3-cdn-cf.behance.net/project_modules/1400/14c01a168718787.643fad022f406.jpg)
![book Education learning Project school student study teaching University](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f7a0b9168718787.643f99a8033af.jpg)
![book Education learning Project school student study teaching University](https://mir-s3-cdn-cf.behance.net/project_modules/1400/894233168718787.6440f79b1474e.jpg)
![book Education learning Project school student study teaching University](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ac8746168718787.644107d756e01.jpg)
![book Education learning Project school student study teaching University](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f87781168718787.644107d757bc1.jpg)
![book Education learning Project school student study teaching University](https://mir-s3-cdn-cf.behance.net/project_modules/1400/228ae9168718787.643fd399e8707.jpg)
Results
A long-term brand development strategy and a complete identity system have helped WinEdu establish a uniform brand identity and a more precise view of the brand's development direction.